Read In Your Language

Montana Colors Water Based Spray paint 300

Sick of that heavy mist when you're trying to paint indoors? Montana Colors has got you covered...

Spinelli's All City ARt Weekend

Freeway's stoppin thru to bless the stage. The walls will be handled by veterans of the graff scene...

BBoy Salute: Merkur Scorpio

You had to be there to understand. If not get educated how the boys on the bricks set trends...

The Gushie: Miracle Watts

For all yall that love em thick wit a small waist and BROWN, i gotchu like crazy. Probably the most passed around pictures on Facebook. Check out a winner...

Mos International Playa

We stay watchin who make the moves. Some play on a larger field. Peep game...

Monday, November 30, 2009

COMPETITION IS REQUIRED

yo, this is my man $ykotic Don McCaine. this dude has real fly perspectives and i fucks with his point of view. yall know i fux wit thorobreds, and this is one of 'em. peep...



FLASHBACK INTO TIME...



I always laugh when Ra starts the first line. “Competition is none…” And at that time in Hip Hop history, there was no competition for him. He was on a hot streak. Writing classics like “My Melody”, “Eric B For President” & “Move The Crowd”(“The Rhyme Flows On” is my favorite) seemed habitual for this guy Rakim. The duo of Eric B & Rakim took off with the “Paid In Full” single AND album, and to follow it up with the “Follow The Leader” project was sheer madness.

During this time in Hip Hop we were being treated to classic battles from KRS-One vs. MC Shan, Kool Moe Dee vs. LL Cool J, and MC Lyte vs. Antoinette. Although these battles were not considered as “beef” between said artists, these were heated competitions. Darts were flying. Back then in Hip Hop there was a consensus that thou shalt not bite (consider this a foretelling of the next blog), and you better be ready to battle when approached, tested, or called out. Be yourself, and be ready to defend yourself emcee. Prepare for competition. This actually can be said about ANY industry. If you want market share ($) you have to compete with a viable product.

Imagine being Coca-Cola with every other beverage company biting your style (flavor, can color, beverage color). What do you do to separate yourself from the leeches? Kill them (corporate takeover, lawsuits) or out do them. What ever they come with, do the opposite. Even though Coca-Cola knows Pepsi will always be there I can bet they saw 7-Up as a threat because Coke created Sprite to compete with the upstart “colorless cola”(I was always intrigued as to how these “sodas” were actually pharmaceutical elixirs). Why would they let a youngin’ upstage them? Create the product to compete for market share (Coke actually still cock-blocks 7-Up today by making it’s distributors buy plenty of Sprite to suffocate the 7-Up brand). Think of Atari, Intellivision, and then ColecoVision.

Record labels create this competition all the time. For your Jungle Brothers you had your EpMd. For your Nikki D you had your Heather B. For your Sam Cooke you had your Marvin Gaye. For your JJ Fad you had your B.W.A. For your Earth, Wind, and Fire you had your Brass Construction. For your Barry White you had your Cerrone. Digable Planets and The Fugees.

Today, due to the over-saturation of consumer goods on the market, the competition is realistically left for the ADVERTISING AGENCIES to emphasize. Create a viral campaign to “shock and awe” the consumer into believing in the product sold (didn’t the American government exercise this same tactic? Wow…). Back then they would shock people with a new product and have them in awe of its relative efficiency, now it’s more of the ad content that provides the shock and awe, and less of the product itself. Verizon Wireless has AT & T heated right now, but there’s nothing that can be done until a judge says to pull those map commercials. Until then AT & T stands to lose customers to it’s competitor. They should have been ready to battle. And real talk, Verizon IS A T & T (Ma Bell break-up). WWE tactics, anyone?

In mainstream rap 2009, the ad agencies they use are websites, twitter accounts, and bloggers to promote competition. Unfortunately the competition now consists of either felony record comparing or runway model imagery, instead of combating skill levels and music. Joe “Cuffin” Budden and Saigon had a real rap battle, but no specific ad agency tallying the votes on the ‘net for realistic results. Jeezy tried to bait Gucci Mane to battle, Beans is trying to bait Jay-Z. Ross and 50 had one of those rap battles that will be recorded in the archives of Hip Hop history. The tactics and antics done during that skirmish will be scrutinized for scores to come. Jay-Z has pretty much stated that his wallet is too heavy to battle (Ether-phobia). Gucci, who is a curveball away from strike three, will have some time to reassess how he will compete once he is free again. And the freshman, Drake, has said he will not compete, even though he demands top shelf space with all of the other proven brand competitors. I would say Drake, if you don’t wanna compete with Coca-Cola or Pepsi, you still have to compete with Shasta, Dr. Pepper, even Mr. Pibbs for shelf space. They already have the market share you desire. But be warned if you prove to be as good as Coke and Pepsi, don’t expect Coke and Pepsi to not compete with you for YOUR market share because YOU won’t compete. They have brutal ad agencies on retainer specifically for competition.

WWE “beef” may be frowned upon, but competition is embedded within the musical history of Hip Hop. It has to continue. If Coke doesn’t have Pepsi around, there’s no crown to claim best cola and we would all eventually OD of boredom with just one version of soda. Here’s a bonus round:



Competition is required.

$ykotic Don McCaine


Kibblez and bitz: Shouldn’t Rhianna’s album selling for 99 cents this weekend be considered a bigger flop than 50?

Didn’t Kanye in his “808’s” mode remind you of Toni Basil?

Can’t wait for that X-Men Origins: Magneto either, huh?

Tuesday, November 24, 2009

GRAND STANDING



GOTCHA boy!

if you spar wit me on the reg, u know i keep mentionin this dude named Tony Grands. he's a fellow bloger and thorobred. we converse regularly and i see him all thru my daily trips in the electronic kingdom. im sure you do too. he always drop the insight. and look what else this dude done dropped.

i didnt know he had skills. i just knew he had some fly shit wit him on the keyboard. guess that means the music keyboard too! and since i didnt know, it was like, Ok, my nigga! this shit is pretty fly. sounds like he put some thought into it, which is what a lot of artists fail to do nowadays. check it out for that reason alone. i dug it, (my shit is Grandzilla) it reminds me a lot of whats goin on out in the West Coast these days. not like he on somebody else's style, it's like this new movement goin on out West where the sound is being redefinied. thats what i mean. he's a branch on that tree. and he tells me he was on this style a WHILE back. guess my nigga was ahead of his time. cause this shit is the poppin shit NOW.

check him out. and take a page from his book...

...and leave a comment.


Sunday, November 22, 2009

BEANS N BEEF...



this shit is fly! not because im on any side of the coin. i dont know them dudes to be commentin on they business. but as the leader of my crew, i try my best to make sure we all eat. but i try to make sure we all do our best work, whatever level we may be at. now, my wolves are NOT consulted on an everyday basis. and when i do go see 'em, i bring them meat.

so this video is not meant to support either side of the coin. i can say in my own experience that i never let wolves starve. for food or for attention. cause hunger will ALWAYS redefine ur morals. and ur loyalty.

its just funny. thats all...

Sunday, November 8, 2009

YESTERDAY

i put up the video player highlightin what i think is some interesting music happenin across the country. in it you can see that the seed for creativity and forward motion are being sown. the thing that fucks me up, is that it seems that, in all disciplines, it seems that the dudes from back in the day where more complex in their execution. not meaning confusing, or not accessible, it just had the feelin of being more polished and more authentic. in other words, more style. and they each had a style of their own. dudes nowadays have A style. they all share it.

thats why i had to put this on the page. hopefully, this will spark good conversation and bring back some nastalgic memories from days gone by. and for those of you who were not around for any of it, then get a good look at what it used to look like so that u can make better decisions about your contributions. it's on you now. how well you do it will determine your success at it. cause nowadays this shit is boring. and if you cant keep interest, how do you hope to sell anything to anyone? thats why nobody can sell records these days. i mean think about it, no matter how good a cat is, say like Fabulous, who got ill punch lines, his album was enough for me to digest with one listen. i aint buyin that! whats gonna make it a journey again later if it feel complete? a lot of the songs played on this channel are from an age when you had to listen to the album 3 or 4 times to get a full picture. some just took you somewhere else. nowadays, these songs take you all to the same place... the club.

i got it from Just Blaze, so it's official. and even the joints that wasn't hits are worth checkin out for the historical context. because for all its worth, there is no us without them. all of them.

Related Posts Plugin for WordPress, Blogger...
Twitter Delicious Facebook Digg Stumbleupon Favorites More