Read In Your Language

Wednesday, October 6, 2010

Warning: 'Lasers' Might Be Wack Juice

After reading about the current Lupe fiasco (pun intended) that's going all the way to the front door of Atlantic Records' HQ in New York in the form of a protest, I'm sitting here thinking, wow. That 'BMF' freestyle was cool, but it was nothing major. That other song that he did for that soundtrack is forgettable unless you are a fan of his and collect all of his music recordings. 'Food & Liquor' is a good album, but so is 'Madvillainy'. I listen to 'Papermill' quite often. See what I did there? That should quell the different and cult following and recent music released that mainstream ain't gonna play debate.

Game's 'R.E.D.' project got pushed back to Nevauary, but I heard a lot of music material from this guy in the last 6 months so I could hear that Game needed to go back in the lab. Wayne's rock album "mysteriously" leaked when Universal wanted it to collect dust on the shelf. In these 2 instances, I think Universal did us a favor (even though people bought 'Rebirth', I have yet to see one embrace it). Plus I'm not going to overlook the fan appreciation towards Lupe to even do this protesting thing, it's quite flattering, but somehow I wish the fans would protest at all of the labels and challenge them on the integrity of the urban music format. This would have a greater impact.

But considering the fickle nature of most music fans, Lupe's very vocal desire to get off of Atlantic, and the covert ways that promotion can be executed, this episode has epic fail written all over it. I don't know about y'all, but I got this feeling that 'Lasers' is straight toilet bowl tapioca, and Atlantic doesn't want to put money behind it. It's weird though, because usually I would be looking at the label sideways too.


basically the reason why Atlantic wont drop the album is because they want him to do a 360 deal and they want 25% and Lupe is like fuck that shit and so Atlantic wont push his album. so they are at a stalemate.

^ kinda like the Nas situation...

I thought about that, believe I did. Like I said, I usually would be siding with the artist, since I know how the labels get down.

Def Jams demise is mainly due to them losing interest in being any kind of standard barer for hip-hop music. Now they are just trend jumping and not trend setting. A good label structure requires marketable mainstream artists for the big check and your close to gold selling acts that keep the lights on. The problem with the rap business model all together is the fact they drop too many acts who sell six figures lick 300,000 units with limited marketing unlike many rock labels. You need to use those groups to create solid marketable catalogs and to try to get the most return off you existing infratstructure with limited out lay of capital.


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