Read In Your Language

Brotherman:Revelations

One of our absolute favorite comic books is poised to make a return, doper than ever. The artist has deep roots in graffiti. I betchu aint even know that. peep game...

The Greatest... Of All Time

We reflect on the passing of the greatest single personality the world has ever known.

BBoy Salute:DISCO DUCK

A LEGEND amongst legends has passed away in Philadelphia. You should probably know this name if you SAY you love hip hop culture...

The Art Scene: The Fun Gallery

Street Art? New???? Our Big Brother Samo, aka Basquiate and the crew was doin that back in the day in NY, sun. Take peep into the start of a movement.

Da Buze Bruvaz: Hard Liquor

Our favorite rap group is back making that unmistakable hip hop music. Nothin but fire. see if I'm wrong...

Tuesday, May 31, 2011

Lost Kingdoms: Cerrone



That album is filled with good music.

Cerrone may be well known for his hit disco song 'Supernature', but Hip Hop lifer's know him for the 'Look For Love' drum break beat, and 'Rocket In The Pocket' (btw that live performance is sick), which found it's way into many of rap's early recordings. You weren't a DJ if you didn't have 2 'Rocket In The Pocket' vinyls in your crates.

Salute to disco's little drummer boy.

Monday, May 16, 2011

Splinter Cell

I started another home for the team. Not because I wanna leave this house, but I didn't want to use all of bboycult's bandwidth and I wanted to create an entity that shows what a true rap contemporary format can do, revive dead stock publishing. Come visit the vacation house @ http://sykoticfiles.wordpress.com.

I'll be here with the knowledge though, until Cult evicts me.

1

Saturday, May 14, 2011

#cutitout



This is straight bullshit. And I'm not just talking about the order. It's clearly constructed to boost page views and commentary.

Cut it out blog guys. You're killing the game with this trash.

Wednesday, May 4, 2011

The Rap Recession



That's a mp3 player. SD format. But I'll get back to the picture.

If y'all have been reading what I've been posting on this site you know I've been scribing the "mainstream rap game is broken" gospel for a minute. The product is diluted. The presentation is so ancient and repetitive, it's no longer attractive to the buyer so the market shares fell significantly. All of that "recession free" rap in 2009 was foolish because the ripples didn't reach the shores yet.

Once you peep this out, you can see that jobs are being lost. A couple of labels announced news weeks ago about pencil pushing staffers getting pink slips. Warner Music Group is up for sale, so don't think chairs aren't being shuffled over there and resumes aren't getting emailed. Sony is getting a face-lift now that Doug Morris is there. These labels are still a business like many of the jobs we have had or still have, and rappers are entry level employees. So a red flag went up when Khaled signed with Cash Money, like, "isn't Khaled Def Jam South president"? Wale signing with Ross? I'm thinking these moves are an imprint shift, like a transfer to a different department at the gig, but Maybach Music Group signed with Warner, so Wale got dropped (fired). The Khaled move makes no sense because that's a major demotion, but he was in an executive chair, so he got that memo to start looking for a better situation. Basically, he did what they are offering Sylvia Rhone to do.

Now it starts to make sense in 2010 when a lot of these rappers had the same release date, or were released in back to back weeks, not allowing the projects to marinate in the consumer eardrums. Company was auditing their inventory to see where they can cut back expenses and what they can keep as assets. A great majority of these rap guys are employed at Universal (Fab, Jada, Sheek, Ghost, Red, Luda, etc.), and new management coming in the door always means every employee gets assessed. It makes sense with all of the "free" music and the no promo released albums, as well as the pushed way back albums, all of them are in danger of losing their jobs and they're in need of support to show management why they should stay on the payroll. Don't be surprised if you see your favorite rapper lose their job soon, or they already have lost it.

Ross' next release date is tied up in the Universal shuffle, so you can see why he's running with the MMG situation, it's supplemental income. Same with Jeezy signing Freddie Gibbs. Nas is an international music artist right now (lateral transfer to different department), so he's safe. Game is in serious trouble, he's like those co-workers who live check to check, paid on Friday and broke on Tuesday that take Wednesday off, come in late on Thursday, and need to leave early on Friday. Once he loses that job, he doesn't get one anytime soon because instead of learning the job he was too busy thinking about the pay and chilling with the co-workers. Actually lot of these rappers have the same problem as Game. Do you think the new owners of Warner will put up with Gucci, TI & Lupe's antics?

*I also remember telling y'all that Def Jam Honors thing was a death knell...*

Now here comes the hard pill to swallow part. Just like our economy, this rap economy will have a lot of rappers waiting for work that will never come. New rappers who think "this is our chance and time" will find out that there are fewer job opportunities than before, because the profit margin and market share do not justify increasing the workforce. Also due to the fact that there's new management with new visions and interests, there's a good chance their interests do not include rap, or rap as we know it to be. These labels have years of publishing archives on their hands, they can take 2 years to push that and freeze all new music (unless it's a sure fire HIT) if they want too. Like I said earlier, they're checking inventory, so don't be surprised if you start hearing a lot of cover songs being done.

Although this rap recession was imminent due to gluttony, if the labels would have had a device like the SD format in place when they switched to mp3's, and not try it out way after, they could have preserved the function of selling units by putting the archives on SD then and by now it would be habit to buy music in SD format. I would rather play music in my Soundwave player than my cellphone, where I kill the battery.

The rap game is in a recession, and the reconstruction is happening right before our eyes, from the executive chair to the weed carrier.

Monday, May 2, 2011

Study Time



There's a lot going on within the confines of our spinning orb. A little too much if you ask me. This isn't the time to be gullible or selfish, to just assume that all of these events taking place are random and just so happen to be at the same time. If this was local L.E. they would even investigate as to why the so-called events are all within the same area, using the same tactics, and they would try and find a common denominator.

I'm not gonna sit here and tin foil it up with type to flag the site, so I'm just gonna say do the knowledge to what's going on, don't just let it be told to you how it's going down.

Besides there's no music to talk about (notice how there have been minimal major releases so far this year?).

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